
Elements of
Success
This design
features a gold background, and large Chinese
character ¡°¿µ¡± in the middle, which is decorated
by two circles. The inner circle illustrates the
core values of the company:
"Integrity","Practicality", and "Innovation";
while the outer circle illustrates the three
main categories of the company's products:
"instant noodles", "beverage", and "bakery".
Those three tiers are inter-related and
interactive, which vividly express the ways of
success of the company.
The gold
background creates a stable yet unique
atmosphere. And the large Chinese character ¡°¿µ¡±
emphasizes the strengths of the Company and its
reliable reputation in consumers' eye. With its
three main categories of products having capture
substantial market shares, the company has built
up ¡°¿µ ŽŸ¸µ¡± as a brand representing quality and
excellence. The core values of the company are
the driving forces behind the company's
continuing pursuit of distinctiveness and
innovation.
Brand name,
core values and products of the company are
inter-related elements and complementary to each
other, and they are the key elements for the
company' success. |